Clear, practical content on screening names, reducing filing risk, and building defensible brands.
A tiny wearable-tech startup just forced one of the world's most valuable AI companies to drop its product name and settle a federal lawsuit. The reason: two marks that look different on paper but are pronounced exactly the same way.
Read articleMost SaaS founders treat naming as a launch-day decision. The ones who get burned treat trademark strategy as an afterthought. Here is how to align your brand protection timeline with your product roadmap before a cease-and-desist lands in your inbox.
Read articleOn July 16, 2026, a federal judge ordered Rebel Creamery to pay Van Leeuwen Ice Cream nearly $23.8 million and redesign its pints after finding intentional trade dress copying. The ruling is a loud wake-up call for any founder building a brand around a distinctive visual identity.
Read articleNot every trademark conflict is equal. Learn how a structured risk-tier framework turns raw search results into actionable decisions so you can protect your brand with confidence.
Read articleFiling your trademark application is just the beginning. Here is a plain-English walkthrough of every stage in the USPTO trademark filing process, from examination to registration and beyond.
Read articleA federal judge just ruled on one of the most instructive trademark collisions in years: a Louisiana startup registered a mark Nike had abandoned, Nike came roaring back, and now both sides are headed to trial. The lessons for anyone naming a business right now are urgent and practical.
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