10 articles in this category.
A tiny wearable-tech startup just forced one of the world's most valuable AI companies to drop its product name and settle a federal lawsuit. The reason: two marks that look different on paper but are pronounced exactly the same way.
Read articleOn July 16, 2026, a federal judge ordered Rebel Creamery to pay Van Leeuwen Ice Cream nearly $23.8 million and redesign its pints after finding intentional trade dress copying. The ruling is a loud wake-up call for any founder building a brand around a distinctive visual identity.
Read articleA federal judge just ruled on one of the most instructive trademark collisions in years: a Louisiana startup registered a mark Nike had abandoned, Nike came roaring back, and now both sides are headed to trial. The lessons for anyone naming a business right now are urgent and practical.
Read articleOn July 15, 2026, a European court confirmed that "OPENAI" is too descriptive to register as a trademark for software and AI services. Here is what that ruling means for every founder picking a brand name right now.
Read articleA Louisiana federal judge just handed Nike a narrow win in a dispute over a trademark it let lapse in 2019. Here is what every founder building a brand needs to learn before it is too late.
Read articleRebrands are expensive, stressful, and sometimes avoidable. These real-world case studies break down what went wrong, what it cost, and what founders can do differently from day one.
Read articleOn July 1, 2026, a federal appeals court upheld the rejection of MON AMI as a trademark for pet treats because it sounds too much like the already-registered mark AMI. Here's what every founder needs to take from this ruling before naming their next product.
Read articleSAP inadvertently let their SAP.ai domain expire in 2023, only to lose it to a domain investor who listed it for $49,000 before SAP reclaimed it through WIPO.
Read articleA founder-focused breakdown of the temu.ai WIPO decision, why AI domain names are becoming high-risk assets, and how trademark clearance protects startups from disputes that can erase a brand.
Read articleA founder-focused breakdown of the Taylor Swift Showgirl dispute and the practical trademark screening workflow creators can use before launch, merch, and brand spend.
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